Design your Business

Jumpstart your company

Thinking about starting your own company? Our certificate program “Design your Business” teaches you what it takes to turn your thoughts and ideas into viable business solutions. You will explore what it takes to build a company and will become familiar with the world of start-ups.

In the process, our 5-week course will guide you along the paths of your very own journey: From ideation to funding, from customer analysis to storytelling and pitch training. You will be working on your very own business case and end up presenting your work to an expert jury, who will provide you with insights and feedback.

Your benefits at a glance



TUM Campus Heilbronn gGmbH


Certificate of attendance


The seminar will be held accordingly on request.

Program Fee

Fundation Seminar: 1,200 €
Practice Module: 800 €* (optionally bookable; The offer can only be booked in combination with the five-week foundation seminar)
If booked together: Foundation Seminar + Practice Module: 1,690 €


10% discount for TUM Alumni

Target group:

Entrepreneurs and future founders looking for a well-founded basic course that not only imparts theoretical knowledge, but also provides practical experience in the implementation of their own idea. A mature own idea is not necessary to start the course, but can be worked on during the course.


Blended-learning (at TUM Campus Heilbronn and virtually)


Fundation Seminar: Dates on request

Practice Module: Following the Fundaction Seminar, dates will be arranged individually

Academic Responsibility:

Prof. Dr. Helmut Krcmar

Access requirements:


Developing business solutions

Launching a start-up and developing new business solutions can be somewhat intimidating. Our experienced faculty – along with experienced business practitioners – will introduce you to methods like Design Thinking and Lean Start-up and guide you every step of the way. “Design your Business” is taught online, but you will be able to experience TUM Campus Heilbronn both at the beginning of your training and the grand finale, where you’ll be presenting your business design.

What it takes to build a company

The program navigates you through the different stages of developing a solid business model: not only will you work on your business idea, but you also deal with the financial side and learn about different forms of funding. Whether you end up launching your business or not, our certificate program “Design your Business” showcases what it takes to be innovative and entrepreneurial no matter the field. At our face-to-face events at TUM Campus Heilbronn, you will be given the chance to meet like-minded people, network, and experience the thrill of outstanding learning facilities.


Foundation Seminar
  • Ideation-Workshop (Idea-Brainstorming & Netzworking)
  • Business Model
  • Customer- and Competitor Analysis
  • Meaning of MVPs and Hypotheses
  • Marketing, Financials und Next steps
  • Pitch session in front of an expert jury and joint conclusion of the seminar

Practice-oriented coaching and integration into the Campus Founders network

  • 2 x coaching per month
  • Access to Campus Founders mentor network
  • Participation in Campus Founders events and methodology workshops
  • Access to Campus Founders community
  • Program duration: 3 months

Our lecturers

Dr. Katharina Willis, TUM

Dr. Katharina Willis has many years of experience in start-up and innovation management and has already successfully accompanied a large number of companies in the start-up phase. Moreover, she also anchored the intrapreneurship spirit in already established companies.

Our partner

Campus Founders Logo

contact partner

Caroline Hoffmann

Caroline Hoffmann

Division Director Continuing Education Heilbronn
Visit us

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