Mastering Digital Transformation Compact

Identifying challenges, developing strategies, and successfully driving transformation

To ensure competitiveness, companies must adapt to the particular challenges of constantly changing markets and customer needs. With the onset of the Corona pandemic in 2020 at the latest, “digital transformation” has arrived in every company in one way or another. But the topic has been discussed for a long time and has become more relevant due to growing dynamics in all markets. In this context, it is not enough to digitize content. Rather, new approaches as well as solutions for business processes, working methods and corporate structures must be developed.

The Mastering Digital Transformation compact course ensures that a quick and needs-based introduction to relevant topics of digital transformation is achieved. Basic applicable methods are taught in order to implement the first small digitalization projects.


YOUR BENEFITS AT A GLANCE

Overview

Provider:

Die TUM Campus Heilbronn gGmbH

Certificate:

Confirmation of attendance

Modules:

The compact course takes place 2x per year.

Program Fee:

2,600 €

Discounts:

10% discount for TUM Alumni

Target group:

The event series is aimed at executives, employees and managers from various functional areas who are involved in the digital transformation process and need a quick, needs-based introduction to the relevant topics.

Location:

TUM Campus Heilbronn
*We reserve the right to offer individual modules as virtual events at short notice.

Dates:

The next dates will be published soon

Academic Responsibility:

Prof. Dr. Helmut Krcmar
Dr. Christoph Geier

Access requirements:

Affinity for digital transformation topics.


Objective

Providing a holistic overview about the topics of digital transformation as well as providing directly applicable methods to implement initial digitization projects.


Content focus

Interested? The compact course familiarises you with the most important background, methods and trends around digital transformation and enables you to take on your first digitalisation projects. The compact programme covers the following topics:

  • Determination of the individual basic position
  • Setting out on the digital journey: market and customer trends, innovations and technologies, digital mindset
  • On the digital path: roadmap digital transformation, change management, communication, and culture
  • Challenges, areas of tension, and success factors in the respective areas
  • Reflection on day-to-day business

Your
contact partner

For the course
Mastering Digital Transformation Compact

Caroline Hoffmann

Caroline Hoffmann

Division Director Continuing Education Heilbronn
fallback_ansprechpartner

Juliana Martin-Schneider

Program Manager
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