Mastering Digital Transformation
Get ready to explore digitalization at TUM
- German
- Heilbronn
- On Campus
- tbd
- 8 modules à 2 days
- 1.500 €, Discounts available
Digital transformation is anywhere and everywhere: Come find out how your business can seize the opportunities and master the challenge of transformation! Our certificate program “Mastering Digital Transformation” enables you to successfully navigate digital transformation, whether you work in a family enterprise or in an SME. Join us at TUM Campus Heilbronn and explore how your business can succeed in an increasingly digital marketplace.
Your benefits at a glance
- Strategy
- Change Management
- For individual working environments
- Leadership
- Practical know-how
- Holistic picture of digitalisation
- Technology
- Optional compact course
- World-class learning environment
- Strategy
- Change Management
- For individual working environments
- Leadership
- Practical know-how
- Holistic picture of digitalisation
- Technology
- Optional compact course
- World-class learning environment
Overview
TUM Campus Heilbronn gGmbH
Confirmation of attendance
The compact course takes place 2x per year.
The in-depth modules take place 1x per year.
Booking of 1 module: 1,500 €
Booking of 2 modules (i.e. Track 4): 2,650 €
Booking of 3 modules (i.e. Track 2): 3,850 €
Booking of 4 modules (i.e. Track 3): 5,000 €
Booking of 5 modules (i.e. Track 1, 5): 6,150 €
Booking of 8 modules: 9,600 €
10% discount for TUM Alumni
The event series is aimed at executives, employees and managers from various functional areas who deal with specific issues in the context of company-wide digital transformation processes. Equally it is directed to the overarching transformation management and the company management itself, who are responsible here and need an overall view of the challenges of the digital age in order to make the right decisions.
TUM Campus Heilbronn
*We reserve the right to offer individual modules as virtual events at short notice.
5 different topic-focused tracks each consisting of a combination of 2 to 5 modules
1) Each module has a self-contained, thematic focus and can also be booked individually
2) The order if the modules in the track can be changed
3) The tracks can be supplemented by further modules
2 days per module
Thursday, 9:30 am – 7:45 pm;
Friday, 8:00 am-3:45 pm
(Self-study before and after the attendance days)
Prof. Dr. Helmut Krcmar
Dr. Christoph Geier
Affinity for digital transformation topics is a prerequisite.
All modules can be booked separately. We recommend a targeted combination of several modules to tracks; knowledge from the module ‘Digital Strategy & Business Models’ is assumed.
Kick-start your company’s digital journey: Digitalization at TUM
Students in our certificate program “Mastering Digital Transformation” at TUM Campus Heilbronn get a holistic view on digital transformation: We look at strategy, leadership, technology, and change management. The program is divided into eight modules, each covering a specific element or field of digital transformation. With a strong focus on practical methodological knowledge, the program will equip you with practical know-how ready to be applied in your individual work environment.
A next-level learning experience: TUM Campus Heilbronn
The certificate program “Mastering Digital Transformation” is taught exclusively at TUM Campus Heilbronn with its world-class facilities and stunning architecture. Attendees get a chance to get familiar with digital strategy, digital technologies, sustainability, customer experience, digital process design, platform economics, as well as transformation, and change management.
Condensed program
Interested? In addition to our certificate program “Mastering Digital Transformation”, we also offer a condensed program that will make you familiar with the most important backgrounds, methods, and trends around digital transformation and enable you to take on first digitalization projects. The condensed program covers the following topics:
- Assessing your individual starting position
- Launching into digitalization: market and customer trends, innovation and technologies, digital mindset
- Enroute to digital: roadmap digital change, change management, communications, and culture
- Challenges, tension springs, and success factors in the respective areas
- Linking up with day-to-day business operations
Reviews
Content
Structure
Due to the overall character of digital transformations and taking into account the requirement of concrete role responsibilities in the company, a targeted combination of several modules is recommended as an effective training measure.
In the table below you will find five recommendations for an optimal combination of modules, depending on the position and area of responsibility. However, each module is self-contained and can be booked in addition to each track or separately. The order of the modules in the track does not necessarily have to be followed.
Goals of the topic-focused tracks
Based on an overall understanding of digital transformation in terms of its programme characteristics, design elements and modes of action, participants learn in this topic-specific track …
Track 1 … the relevant concepts and methods with regard to the conception, planning and management of a digital transformation, including new working and management methods, which are to be established in the company in the long term and initiate an ongoing change process.
Track 2 … how, by means of a consistently developed digital strategy, the necessary steps for operational implementation and accompanying cultural adaptation can be planned, designed and implemented, which are essential for corporate change.
Track 3 … how digitalization affects the design of customer, business and support processes, which adjustments to structures and processes result from this and what is expected from IT in particular. Based on this, methods and approaches are taught to plan and control the necessary adjustments to IT support and IT architectures.
Track 4 … which special features result from this for finance and controlling and how those responsible for this can both appropriately map and support this company-wide adjustment process.
Track 5 … how customer and business processes can be specifically redesigned and optimized using digital technologies, which adjustments result from this, which new working and management models should be taken into account and how the cultural change in action and thinking must be accompanied by communication.
Digital Strategy & Business Models - From market & trend to strategy
Objective
Participants learn how to develop and concretize a digital strategy based on the market, competitive and technology trends as well as the individual starting point and the specific objective of a company.
- Market, trend & competition analysis
- Business models & business model innovations
- Potential analysis digital transformation
- Development of a digital strategy
- Digital maturity & roadmap
Sustainability - From digital transformation to sustainability
Objective
Identify how digital transformation supports the integration of sustainability into existing organisational structures and how sustainability can be integrated into the digitalisation process.
- Dynamics of digital transformation and sustainability
- Information systems within the circular economy
- Necessary change processes and innovations
- IT for green vs. green for IT
Customer Journeys & Experience - From strategy to customer journey
Objecive
Participants will learn about the concept of customer journeys as a driver of customer-centric business innovation and how to develop customer journeys systematically and creatively at the same time.
- Introduction: Innovation, Design Thinking & Customer Experience
- Customer journey baselining
- Customer journey reimagination
- Customer journey business case development
- Customer journey plan & build
- Customer journey industrialization & scaling
Digitization of the core business - From the customer journey to the capability platform
Objective
Participants learn how to systematically analyze the design elements of a company’s existing business and operating model, identify and evaluate potential for digital transformation, and plan implementation.
- Organization, process & system analysis
- Customer journey design & requirements engineering
- Capability & platform design
- Digital ecosystem design & governance
- Activity/ investment planning
Enabler: Digital Technologies - From technical potential to digital platform
Objective
Participants will gain an overview of technological trends driving digital transformation as well as an in-depth insight into the modes of action and areas of application of the technology fields Advanced Analytics/AI, SOA/Microservices and Infrastructure/Cloud and how these can be used to systematically drive the modernization of enterprise architectures.
- Trends & potentials of digital technologies
- Deepening of digital technologies: Advanced Analytics & AI, SOA & Microservices, Infrastructure & Cloud
- Digital architecture analysis & design
- Entreprise architecture management
- Entreprise architecture modernisierung
Enabler: New ways of working - From "tribal culture" to tribes
Objective
Participants will learn about the concept of agility and how these influence ways of working/processes, leadership methods and organizational structures. They will also learn how such new concepts are introduced and integrated into existing structures.
- Introduction agility and holocracy
- Organizational & leadership structures
- Design of agile work & organizational models
- Establishment of hybrid work models
Steering Digital Transformation - From digital pilot to scaling
Objective
Participants learn how to plan, organize, and manage a company-wide digital transformation as a program.
- Governance models for digital transformation management
- Planning & governance of digital transformation
- Agile governance of digital transformation
- Negotiation methods
Cultural Change & Communication in Digital Transformation - From participation to co-creation & experience
Objective
Participants learn about the special features and core elements of working in the digital age – such as agility, customer journeys, digitization – and how these influence corporate culture and individual behavior. Essential fields of action – communication, leadership, enablement – are explained and the necessary change programs are developed.
- Communication & change in digital transformations
- Change management methods
- Design and planning of communication concepts
- Resilience in change projects
Our lecturers
- Prof. Dr. Helmut Krcmar
- Dr. Christoph Geier
- Prof. Dr. Markus Böhm
- and others
Your
contact partner
Bildungscampus 2
D-74076 Heilbronn