Business Design & Innovation
Streamline your innovation process
- German
- Heilbronn
- Online & on-campus
- March 2025
- 10 weeks
- 3.900 €
In order to remain competitive as a company in the future, the pressure to be innovative is increasing. The biggest challenge in implementing innovations is recognizing the right innovations paired with a suitable business model.
In our certificate program, “Business Design & Innovation,” you will learn the entire process from the initial idea to the first euro earned. You will learn how to apply the business design process to successfully implement innovations. By combining this with the psychological aspects of agile team development, you will learn comprehensive skills and how to use them successfully.
your benefits at a glance
- Set-Up
- Discover
- Current research results
- Decide
- Validate
- Experience & tips from practice
- Design
- Improve products
- Restructuring innovation processes
- Theory, practice, and reflection united in one program
- Fact-based decision-making process
- Empowerment for direct transfer into your company
- Iterative development process
- Customer-focused
- Business model development
- Real project work in groups
- Practical experiences and tips
- Live pitch in front of an expert jury
Overview
TUM Campus Heilbronn gGmbH
Business Design & Innovation Expert
The seminar takes place upon request
3.900 €
10% discount for TUM Alumni
Leaders, project experts, business developers, or decision-makers who aim to further develop themselves and their companies within the context of innovation and wish to qualify as innovation managers.
The beginning and conclusion will take place at the Bildungscampus in Heilbronn.
All further sessions will be held online via Zoom.
Each week follows the same routine (all times indicated are HEILBRONN time):
Mon. (Methodology): 03:00 to 07:00 pm
Tue. (Stand-Up Meeting): 08:00 to 08:30 am
Fri. (Reflection): 04:00 to 06:00 pm
Plus additional time for team coordination and individual project work
Participating in the online sessions is mandatory in order to get the certificate.
Kick-off (Presence): 07.03.2025
Prof. Dr. Helmut Krcmar
None
Experience and apply business design together
Our certificate program, Business Design & Innovation, focuses on applying Business Design in a team and is structured into these five phases: Setup, Discover, Design, Validate, and Decide.
The unique interplay of theory, practice, and reflection effectively introduces you to business design and innovation management topics.
The course takes place mainly virtually, with the kickoff and conclusion experienced together onsite at our outstanding Education Campus in Heilbronn.
Individual Development - Our Partners
As part of the seminar, we collaborate with our long-standing partner, Orange Hills. Orange Hills GmbH comprises experts in innovation management and its implementation. Leveraging their experience and day-to-day work with clients in this field, they provide valuable insights into practical application.
Benefit from the latest insights and developments in theory and practice delivered to you by our experts at TUM Campus Heilbronn. Our instructors convey the learning content not only with numerous examples and anecdotes from the real world of innovation but also consider the individual backgrounds and specific requirements of all participants.
Seminar's topics
- Guiding principles of Business Design
- Business Design Process
- Roles involved in Business Design projects
- Qualitative interviews
- Market and competitor analysis
- Developing customer and user profiles
- Behavioral segmentation
- Business model development
- Storytelling
- Quantitative research
- Prototyping (Software) for Storytelling and hypotheses-based validation
- Prototyping (Hardware and sensors) for Storytelling and hypotheses-based validation
- Financial Sanity Check
- Management proposal
Our lecturers
- Dr. Bernhard Doll, Orange Hills GmbH
- Dr. Eleni Georganta, University of Amsterdam
- Dr. Karl Rabes, Orange Hills GmbH
Our partner
Your
contact partner
Bildungscampus 2
D-74076 Heilbronn