Business Design & Innovation
Streamline your innovation process
- German
- Heilbronn
- Online & on-campus
- March 2025
- 10 weeks
- 3.900 €
Our certificate program “Business Design & Innovation” equips you for the rapidly growing challenges in innovation management. With Business Design, you will learn a new way of thinking and working, gaining the necessary theoretical foundation as well as all the methods, tools, and best practices from the field.
Our program provides hands-on training in the process of Business Design, combined with key psychological aspects of agile team development—from idea generation to the market launch of innovations. This holistic training enables you to successfully design and implement innovations in your company, from conception to the first earned euro
your benefits at a glance
- Theory, practice, and reflection united in one program
- Empowerment for direct transfer into your company
- Business Design has been successfully applied in companies of various sectors and sizes for 15 years.
- Customer-centric business strategy.
- Real pitch of group results in front of a fictional sponsor
- Iterative development process for the improvement and optimization of a product.
- Practical experiences and tips
- Project work in groups on realistic tasks
- Business model development for the systematic identification and exploitation of market opportunities.
- Theory, practice, and reflection united in one program
- Empowerment for direct transfer into your company
- Business Design has been successfully applied in companies of various sectors and sizes for 15 years.
- Customer-centric business strategy.
- Real pitch of group results in front of a fictional sponsor
- Iterative development process for the improvement and optimization of a product.
- Practical experiences and tips
- Project work in groups on realistic tasks
- Business model development for the systematic identification and exploitation of market opportunities.
Overview
Die TUM Campus Heilbronn gGmbH
Business Design & Innovation Expert
The seminar takes place upon request
3.900 €
10% discount for TUM Alumni
Leaders, project experts, business developers, or decision-makers who aim to further develop themselves and their companies within the context of innovation and wish to qualify as innovation managers.
Kick-off and graduation will take place at the TUM Campus Heilbronn.
All further sessions will be held online via Zoom.
Each week follows the same routine (all times indicated are HEILBRONN time):
Mon. (Methodology): 03:00 to 07:00 pm
Tue. (Stand-Up Meeting): 08:00 to 08:30 am
Fri. (Reflection): 04:00 to 06:00 pm
Plus additional time for team coordination and individual project work
Participating in the online sessions is mandatory in order to get the certificate.
Kick-off (Presence): 07.03.2025
Prof Dr Dr h. c. Helmut Krcmar
None
Experience and apply business design together
Our certificate program, Business Design & Innovation, focuses on applying Business Design in a team and is structured into these five phases: Setup, Discover, Design, Validate, and Decide. The unique interplay of theory, practice, and reflection effectively introduces you to business design and innovation management topics. The course mainly takes place virtually. But the kick-off and conclusion will take place together on site at the Bildungscampus Heilbronn.
Individual Development - Our Partners
As part of the seminar, we collaborate with our long-standing partner Orange Hills. Orange Hills GmbH is an innovation consulting firm based in Munich, specializing in Business Design and the development of new products, services, and business models.
Orange Hills collaborates with renowned companies and universities, and with over 15 years of experience and daily work with clients in the innovation context, they can provide valuable practical insights.
Seminar's topics
- Guiding principles of Business Design
- Business Design Process
- Roles involved in Business Design projects
- Qualitative interviews
- Market and competitor analysis
- Developing customer and user profiles
- Behavioral segmentation
- Business model development
- Storytelling
- Quantitative research
- Prototyping (Software) for Storytelling and hypotheses-based validation
- Prototyping (Hardware and sensors) for Storytelling and hypotheses-based validation
- Financial Sanity Check
- Management proposal
Our lecturers
- Dr. Eleni Georganta, University of Amsterdam
- Dr. Karl Rabes, Orange Hills GmbH
Our partner
Statement
”I was particularly impressed by the realistic, practical implementation of what I had learned: The small, heterogeneous teams with different backgrounds and packed schedules reflect everyday business life very well. Experiencing that the theory of 10-week sprints can also work in such teams is evidence for a successful method.”
Participant Business Design & Innovation
Your
contact partner
Bildungscampus 2
D-74076 Heilbronn